By Sharon Ramsey | Modlingua

Click the video below to watch this inspiring story:

“The Internet affords relationships with consumers that were once unfathomable.” This quote perfectly captures the essence of modern online marketing. In this video, Sharon Ramsey introduces viewers to one of the most powerful and time-tested frameworks in digital marketing — the AIDA model: Awareness, Interest, Desire, and Action.

Mr. Ravi Kumar explains how each stage in the AIDA model builds psychological value that leads a customer from curiosity to conversion. Awareness and interest initiate attention, desire activates the emotional need for the product, and action seals the deal through strategic persuasion. In the age of digital media, creating that desire — even feeding a sense of aspirational greed — becomes a tool to drive meaningful sales.

He elaborates on how human psychology, especially the need for ego validation and aspirational living, plays a critical role in marketing. For example, luxury brands like Parker use celebrities such as Amitabh Bachchan to stimulate desire in consumers — encouraging them to associate their purchases with status and prestige.

The video stresses that brands today must not only endorse influencers but become influencers themselves. Owning your brand identity and aligning it with your audience’s emotional triggers is key to succeeding in the online marketplace. The final stage — Action — is not just about a transaction, but about transforming emotional engagement into loyal customer behavior.

This session is a must-watch for translators, content creators, marketers, and entrepreneurs looking to master digital influence using behavioral insights and proven models like AIDA.

Keywords: AIDA model marketing, digital psychology in advertising, Modlingua AIDA strategy, Sharon Ramsey Modlingua, Ravi Kumar marketing lessons, online business strategy, awareness interest desire action, emotional marketing tactics, brand identity in translation, psychological branding model