By Ravi Kumar | Modlingua

Click the video below to watch this inspiring story:

In this insightful video, Ravi Kumar explains the explosive growth of online marketing and how AI-driven tools are now defining business strategies in the digital age. With the rise of internet accessibility and social media, online behavior is constantly being tracked — creating new opportunities for targeted engagement and customer personalization.

Mr. Ravi Kumar highlights how search engines and social platforms track user habits to push personalized ads, such as when you search for airline tickets and are immediately bombarded with flight deals across your apps. These algorithms provide deep insights into both your customers and competitors, empowering businesses to act strategically.

The virtual marketplace is evolving rapidly, and language professionals must evolve with it. From Modlingua’s own use of chatbots to AI-powered content recommendations, translators and interpreters are entering an era where marketing, client targeting, and digital communication are interlinked.

As India emerges as the world’s second-largest internet market, with over 560 million users, language professionals who master digital engagement will gain a significant edge. This video is a must-watch for freelancers and agencies looking to adapt and grow in a world shaped by data, automation, and online strategy.

Keywords: online marketing for translators, AI in business, Modlingua digital tools, virtual marketplace strategies, Sharon Ramsey Modlingua, personalized marketing, translation and technology, Ravi Kumar online branding, customer engagement AI, digital career growth