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Community Learning Videos

posted by: Rishav Aryan

Video summary by RISHAV ARYAN

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Anything we do has a life cycle: a beginning, a middle, and an end. Some life cycles are more complex than others because some tasks are more complex than others, too, and therefore require careful planning and attention. So, to reduce this complexity we need to manage the work/or any project properly. This management itself is called the project management process. It a process of leading the work of a team to achieve goals and to meet success at a particular time. The main aim of project management is to achieve all of the project goals within the given period of time. The objective of project management is to finish the overall project in accordance with the client’s objective. Once the client’s objectives are clearly established they should influence all decisions made by other people involved in the project – like project managers, designers, contractors, and sub-contractors.

In general, there are four phases of the project management process.

  1. Initiating: - This is where all the process begins. Here you satisfy the need of the project and evaluate what the project’s goals are, the timeline of completion and what are the resources required to fulfill the project.
  2. Planning: - After the approval, the next step is to assemble a project team and to start planning how to manage the project so it can achieve its goals within budget and on time.
  3. Execution: - Here, we follow the plan you created assigns the tasks to team members, and manage and monitor their progress with project management tools.
  4. Closing: - The last phase of the project is closing in and out. In this, we make sure the project has been completed as planned.

Project managers plan their work more efficiently through work breakdown structure (WBS). The WBS helps make this planning consistent and provides for effective project execution. The main purpose of a WBS is to reduce complicated activities to a collection of tasks. This is important for the project manager because he can oversee the tasks more effectively than the complex activities. The important aspects of the work breakdown structure are:-

  • Assigning costs to each task
  • Track progress in a schedule
  • Define the scope of the project
  • Fulfill intended purposes
  • Assign responsibility for the tasks

Throughout this process, a project manager and a translator play a significant role. As we all know that without the correct people in the right place and at the right time a project cannot be successful. Project managers have a lot of responsibility from planning to execution and from controlling to closing any project. Similarly, translators are responsible for taking the incomprehensible and making it understandable to a diverse of audiences. They take the complex and make it simple by translating it across language and cultural barriers. On the other hand, a project manager is a very accountable person for finishing the targeted project on the behalf of the client. They are very experienced in their field and have a good knowledge of in and out of the project while supervising the workers along with the project. He has a better grasp of the context of the meaning in the source language and accurately presents it to the target language. Without translator it’s almost impossible to carry out the business from one country to another.


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posted by: Shreya Rawat Summer Intern at Modlingua

By Shreya Rawat

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Having a goal without a vision will certainly not serve the purpose. It is equally important to have a well-formulated marketing plan before engaging in business. Social media marketing is growing to be one of the most crucial aspects of digital marketing which provides incredible benefits by increasing your brand awareness, reaching millions of customers worldwide, and boosting leads and sales. An online marketing plan is thus essential to gather your bearings in terms of your promotional efforts and to make sure that they correspond to your market goals. With an exceptional online marketing plan, it is likely to examine and recognise all the aspects that could impact your business and then formulate the best strategies to deal with them prior. 

While giving a thorough knowledge of Social media marketing, Mr. Ravi Kumar, founder of Modlingua introduced 12 Months Social media Marketing plan, which can also be converted into a 06 or 03 Months plan. He introduced the idea, how marketing in the virtual world works. He explains, with quality content, we also have to drive engagement which must be converted into action later. 

The 12 Months plan is divided into three stages as followed. 

  • Initial stage- Trial (01-03Months)

The initial stage will be the introduction to your brand. In this, you will have to, Create a Profile, Implement brand Image, Announce presence. 

  • Second Stage- Transition (03-06Months)

In this stage, the focus will be on brand/customer engagement. It will help in increasing the follower base & Monitor the brand. 

  • Third stage- Strategic (06-12Months)

The final stage is more about strategies where you’ll have to provide special offers to members, followers, or customers. Discounts and offers result in more engagement and hence, an increase in sales. 

Profits further result in social media engagement and then a rise in business indicates more movements, hiring, and thrive in jobs. The success of your digital marketing strategies always depends on the development and execution. The 12 Months Social media marketing plan presented by Modlingua will undoubtedly benefit and help you achieve your business goals. 

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